Why start a new party rather than apply our strategy to a preexisting one?

This is the most common question we receive. Why form a new party? Why not help the Constitution Party, America’s Party, Evan McMullin, the Libertarians, or any of the other parties that already have a base?

The short answer is threefold.

The first reason is organizational. Let’s use the Constitution Party as the example. I know that many of you are already planning to vote for Darrell Castle. He seems to be a good man with some great ideas. We took a hard look at the party before deciding to start fresh. However, the party itself has a very poor growth strategy. They received less than 1/10th of 1% of the vote in 2012 and they’re projecting to do even less this election. For a party that has the right core (the Constitution) to be so powerless after a quarter century of existence means that they would need to yield all control over their messaging and PR efforts before we’d consider helping.

We’re not being obtuse. They cannot succeed with their current strategy. The Vimeo channel that they link to from the homepage of their website has as its most recent uploads three Mailchimp integration tutorial videos. Their Facebook presence is mediocre and their video promos are amateur while going mostly unwatched. Don’t get me started on Twitter, email, or direct message communication. We will have a full staff for communicating with the base by launch and EVERY communication will be addressed individually. My small company handles hundreds of direct communications per day. There’s no excuse for a small party to ignore anyone.

The second reason is the various party platforms. We’ll use the Libertarian Party for this example. A modern party should have specific core principles and overarching platform positions. Instead, most do it the other way around. The Libertarian Party has reached its peak in membership due to painting itself into a corner with its platform. We can see this very clearly in the 2016 election. With the two abysmal choices in the major parties, there is absolutely zero reason why the Libertarians shouldn’t be polling over 20%. They don’t because they’ve built a stigma with their platform. It would be easier to apply our strategy to a smaller (or new) party than for one that has allowed itself to be tainted by stances on abortion, drugs, religious liberties, and convention strip teases.

Finally, the third reason is directional. Let’s look at Evan McMullin. His campaign meets the first two challenges squarely, but his direction seems to be one geared more towards a 2020 run rather than taking a shot this year. I understand that they were under the gun and didn’t get launched until it was too late, so having their eyes on 2020 may have been the only strategy they saw fit. However, we must have a clear understanding of their direction if we’re to consider helping them. They’re very busy and are one of the only campaigns we haven’t spoken to, yet.

If we had an inkling that we could achieve success faster with a preexisting party or candidate rather than starting new, we would jump on it. After much though, tenacious research, and prayer, we’ve come to the conclusion that a new party is the best path forward for the country.

Editor’s Note: This article originally appeared on The New Americana on October 1, 2016, and was transferred here for relevance.